I’m Farinaz Rasouli, a Senior Graphic & UX Designer with over 17 years of experience creating visual experiences across digital and print media.

Throughout my career, I have always seen design as more than aesthetics — a combination of strategic thinking, visual storytelling, and user-centered design that brings brands, campaigns, websites, and digital products to life in a meaningful and functional way.

Over the years, I have collaborated with international brands, companies, and multidisciplinary teams across healthcare, industrial, energy, marketing, and B2B sectors. These experiences have given me a broader perspective on the role of design in communication, problem-solving, and creating impactful user experiences.

My expertise covers a wide range of creative disciplines, including UX/UI design for websites and mobile applications, brand identity design, marketing campaigns, social media design, exhibition and trade show design, photography, presentation design, and visual communication systems. I enjoy being involved throughout the entire creative process — from concept development and strategy to final execution and production.

A significant part of my professional journey has focused on designing digital experiences where usability, clarity, and aesthetics work together to create seamless and engaging interactions. Alongside digital design, I have also worked extensively on branding, printed materials, advertising campaigns, digital content, and exhibition projects.

Throughout my career, I have worked closely with developers, project managers, marketing teams, and stakeholders, always aiming to contribute not only as a designer, but also as a creative and solution-oriented thinker.

I believe successful design should do more than look good — it should communicate clearly, create emotional connection, and deliver real value. That mindset shapes the way I approach every project, balancing creativity, functionality, and human-centered thinking.